From Sag Harbor to Montauk, here’s where to shop the season’s newest boutiques, design destinations, beauty finds, and summer retail pop-ups.

Shopping in the Hamptons is part discovery, part ritual — a mix of polished resortwear, small-town charm, luxury labels, home finds and seasonal surprises. This summer, the East End retail scene has a fresh wave of openings, from new boutiques and beauty destinations to curated pop-ups worth making time for between beach days, dinners and weekend plans.

Let us know your favorite new shopping spots: info@sparkhamptons.com 

NEW STORES & BOUTIQUES

Sag Harbor

Madewell — 102 Main Street

Great jeans, summer staples, shoes, and bags.

Madewell’s new Sag Harbor store brings the brand’s easy denim, casual basics, and polished weekend pieces to Main Street. It is one of the bigger-name arrivals in the village this season, adding a more familiar retail stop to Sag Harbor’s mix of independent boutiques, cafes and design shops.

Hill House Home — 127 Main Street

Hill House Home has brought its signature polished, feminine world to Sag Harbor, with dresses, accessories, and lifestyle pieces made for summer days, dinners, and weekend hosting. Very weekend-ready without feeling too formal. It is a natural fit for the village: pretty, giftable, and very Hamptons without feeling too formal.

Southampton

Marina St Barth — 54 Jobs Lane

Colorful resort wear, accessories, and Saint Barth-inspired style.

Marina St Barth brings island spirit to Jobs Lane with resortwear, accessories, and statement pieces for warm-weather dressing. Bright, vacation-minded, and polished, it is an easy stop for anyone leaning into the season. The brand’s Southampton arrival adds a bright, vacation-minded stop to Jobs Lane.

Finley’s Fiction — 43A Jobs Lane

A new independent bookstore for beach reads and gifts.

Finley’s Fiction adds a charming literary stop to Southampton, with books, cards, and giftable finds for summer readers. It is exactly the kind of small, browsable shop that makes Hamptons shopping feel personal.

Nili Lotan — 30 Main Street, Unit B

Refined wardrobe staples and minimalist summer dressing.

Nili Lotan brings the designer’s understated polish to Southampton with elevated basics, denim, tailoring and easy pieces that move from city to weekend.

Sam Edelman — 70 Main Street

Shoes, handbags, accessories and summer-ready fashion.

Sam Edelman’s Southampton store adds a footwear-focused stop to Main Street, with sandals, heels, handbags and accessories for the season. It is a practical but polished addition for last-minute weekend dressing.

East Hampton

Violet Grey — 66 Newtown Lane

Luxury beauty, skincare and curated wellness finds.

Violet Grey lands on Newtown Lane with its highly edited mix of luxury skincare, makeup and beauty essentials. Think less department-store counter, more insider beauty cabinet.

Coniglio Palm Beach — 23 Newtown Lane

Colorful resort wear with a Palm Beach point of view.

Coniglio Palm Beach brings color, pattern, and resort ease to East Hampton. Following previous Hamptons pop-ups, the brand now has a permanent East End home, with pieces made for sun, dinners, and day-to-night dressing.

JJUIN — 144 North Main Street

Handcrafted home décor, fashion and design objects.

JJUIN’s first brick-and-mortar location adds a more design-forward shopping stop to East Hampton. The shop mixes handcrafted home pieces, fashion, and objects with a global, collected feel.

Bridgehampton

Loaves & Fishes Lifestyle — 2266 Montauk Highway

Home goods, gifts, bed-and-bath pieces, and artisanal finds.

Loaves & Fishes Lifestyle expands the beloved Bridgehampton name into a curated home-and-gift destination. Expect natural, organic, and artisanal pieces that feel useful, elevated, and very East End.

Current Home — 2411 Main Street

Luxury home décor, tabletop, and giftable design pieces.

Current Home brings a polished design stop to Bridgehampton, with home décor, tabletop pieces, and gifts. A good place to refresh a summer house or find a hostess gift that feels considered.

Montauk

Montauk General Store — 805 Montauk Highway, Unit 3

Lifestyle retail, pantry goods, wellness finds and a matcha bar.

Montauk General Store brings a relaxed, beach-town mix of retail and provisions to Montauk. With lifestyle goods, pantry items, wellness pieces, and matcha, it feels like the kind of stop people wander into after coffee, beach time, or a morning walk.

Nicci’s Boutique — Gosman’s Dock, 484 West Lake Drive

Island-inspired women’s fashion, accessories and gifts.

Nicci’s Boutique brings a little St. Thomas style to Montauk, marking the brand’s first expansion outside the Caribbean. Expect breezy women’s apparel, accessories, gifts and limited-quantity finds made for beach days, dockside strolls and dinner by the water. Open at Gosman’s Dock for the 2026 summer season

LuLuMar — 92 South Euclid Avenue

Beachy fashion, rare finds and under-the-radar labels.

LuLuMar brings a breezy boutique edit to Montauk, with emerging labels, beach-ready pieces and under-the-radar finds. It is the kind of stop made for shoppers looking for something less expected.

Westhampton Beach

YourDarlingStyle — 124 Main Street

Feminine fashion and polished boutique finds.

YourDarlingStyle brings feminine, polished pieces to Westhampton Beach, adding a fresh fashion stop farther west on the East End.

Generation Love — 126 Main Street

Elevated women’s fashion and polished summer looks.

Generation Love brings its quietly confident sensibility to Westhampton Beach with refined pieces for dinners, events, and summer weekends.

FOURTH OF JULY WEEKEND POP-UPS

Ramy Brook x Nixie— 44 Main Street, Southampton

A holiday weekend sip-and-shop with summer fashion, organic sodas, and a Nixie Bronco photo op.

Dates: Saturday, July 4, and Sunday, July 5, 2026, 11 a.m. to 2 p.m.

Cost: Free and open to the public, while supplies last.

The Hub x Glacé by Candela — 2183 Montauk Highway, Bridgehampton

Free facials, wellness activations, matcha and boutique shopping.
Date: Friday, July 3, 2026, 10 a.m. to 6 p.m.
Glacé Tour: July 3–6, 2026.
Cost: Free facial appointments available; book via QR code.

The HUB is turning Fourth of July weekend into a Bridgehampton beauty, wellness and shopping stop. The holiday activation brings the Glacé Tour by Candela to the space, with free facials all weekend, plus a curated mix of fashion, wellness, matcha and retail moments. Stop by for a facial, grab a matcha, browse the pop-ups, and make it an easy pre- or post-beach stop on Montauk Highway.

Glacé by Candela

Glacé brings its next-level facial experience to The HUB for the holiday weekend, offering free facial appointments designed to refresh, hydrate, and brighten skin. Think of it as a beauty reset between beach days, parties and long summer nights.

Custom by Gia 

Custom by Gia adds a playful retail moment to the weekend with original and custom apparel.

Livbetter IV Therapy 

Livbetter brings the wellness angle, with IV therapy and beauty-focused services designed around hydration, recovery, and feeling refreshed.

Ten Thirty One Matcha

Ten Thirty One Matcha gives the activation its summer refreshment stop, serving matcha for shoppers and guests moving through The HUB.

The Finicky Filly 

The Finicky Filly brings a boutique fashion edit to The HUB, with dresses, handbags, accessories and elevated women’s pieces. The Charleston-based boutique has been part of The HUB’s summer retail mix, adding a polished shopping layer to the Bridgehampton destination.

Hampton Flea + Vintage — Amagansett American Legion, 15 Montauk Highway, Amagansett

Curated vintage, handmade goods and one-of-a-kind finds.
Date: Sunday, July 5, 2026.

Hampton Flea + Vintage brings its curated market of vintage, handmade, and one-of-a-kind finds to Amagansett for Fourth of July weekend. The Sunday market is a good stop for shoppers looking for something less expected — from special pieces and local makers to easy summer browsing after the holiday rush.

POP-UPS & SEASONAL SHOPPING MOMENTS

Southampton

Jacob Cohën — 38 Jobs Lane

Italian luxury denim, ready-to-wear and lifestyle pieces.

Jacob Cohën brings Italian luxury denim to Jobs Lane for the summer, opening in a cottage across from the Southampton Arts Center. Known for making jeans feel like a true luxury piece, the brand’s Hamptons pop-up features Made in Italy denim, ready-to-wear and lifestyle pieces for men and women — polished, relaxed and made for dressing out East.

Business & Pleasure Co. Summer House — 1 Pond Lane, Southampton

Beach umbrellas, loungers and outdoor lifestyle pieces.

Business & Pleasure Co.’s Southampton Summer House brings a full beach-and-outdoor lifestyle concept to town. It is a natural fit for summer shoppers looking for umbrellas, chairs, and entertaining pieces with a polished coastal feel.

Creed — 77 Jobs Lane, Southampton

Luxury fragrance and gifting.

Creed’s seasonal Southampton boutique adds a fragrance-focused stop to Jobs Lane. A strong gifting stop, especially for anyone looking for a polished scent moment before a summer party or dinner.

East Hampton

Chanel Hamptons Ephemeral Boutique — 17 Newtown Lane, East Hampton

Luxury fashion, handbags, shoes, watches, and fine jewelry.

Chanel’s seasonal East Hampton boutique is one of the most high-profile retail arrivals of the summer. The ephemeral shop brings the house’s ready-to-wear, accessories, and fine jewelry to Newtown Lane for a polished, luxury shopping moment.

ESSX — 53 The Circle, East Hampton

Designer fashion and downtown labels out east.

ESSX brings a downtown designer edit to East Hampton, with contemporary labels and a sharper, more directional point of view. ESSX will be open Memorial Day weekend through October 2026.

Stuart Weitzman Exotic Escape at The Maidstone — 207 Main Street, East Hampton

A seasonal shoe installation.

tuart Weitzman’s Exotic Escape summer shop turns The Maidstone into a chic shoe stop for the season. The edit includes sandals, wedges, platforms, animal prints, and elevated flats made for East Hampton dressing. This Pop-Up will be open June 19th through July 31st.

Brave Pudding East Hampton Edit — 147 Main Street, East Hampton

Fashion, jewelry, fragrance, wellness, art, and design.

Brave Pudding brings a one-week East Hampton edit to two historic buildings, with fashion, jewelry, fragrance, wellness, art, and design. The mix gives the pop-up a discovery-driven feel, with pieces that go beyond a standard summer retail stop. This Pop-Up will be open July 5th through July 11th.

Bridgehampton 

Kith Women x Vivrelle — 2397 Montauk Highway, Bridgehampton

Fashion, handbags, and luxury accessories.

Kith Women and Vivrelle teamed up for a Bridgehampton summer retail moment blending fashion with luxury accessory rental and styling. It is one of the more modern, social-media-friendly shopping stops of the season.

SHOP FOR A CAUSE

East Hampton Trunk Show Benefiting The Retreat

Hosted by Kara Sue Ackerman, Brooke Ackerman and Lilly Bick
Date: Tuesday, July 14, 2026, 1–4 p.m.
Location: East Hampton; details shared upon RSVP.
RSVP: info@secretsnstyle.com

Kara Sue Ackerman, founder of Secrets N Style, will host a summer afternoon in East Hampton benefiting The Retreat in honor of Judith A. Ackerman, a founding board member of the organization. The trunk show features thoughtfully curated shopping from Coniglio Palm Beach and Helen Georgio Jewelry, with a portion of proceeds supporting The Retreat and 100% of proceeds from Helen Georgio’s “Judie” butterfly pendant benefiting the organization. RSVP to info@secretsnstyle.com by July 1.

Featured shopping partners include:

Coniglio Palm Beach

Coniglio Palm Beach brings its colorful resortwear point of view to the afternoon, with a portion of the event’s proceeds supporting The Retreat.

Helen Georgiou Jewelry

Helen Georgiou Jewelry will feature the “Judie” butterfly pendant, designed in honor of Judith A. Ackerman, with 100% of proceeds benefiting The Retreat.

Beach Finds & Summer Collabs

Sunflow x LoveShackFancy
Limited-edition beach chairs with a romantic summer print.

Sunflow and LoveShackFancy give the practical beach chair a very pretty Hamptons makeover. The limited-edition Shore Thing chairs come in LoveShackFancy prints and fold down compactly for beach days, car trunks, and weekend storage at the house. Your perfect summer shopping find.