NYLON Is Taking Over The Surf Lodge for Fourth of July Weekend

With performances by Snoop Dogg, Murda Beatz, Hugel, and Carlita, the magazine’s Montauk residency is once again poised to become the Hamptons’ hottest ticket.

If you’re looking for the beating heart of Fourth of July weekend in Montauk — where music, style, and the see-and-be-seen crowd all crash together — it’s The Surf Lodge. Once again, NYLON is back for its third annual residency, flipping this already infamous spot into a secret playground for live sets, luxury pop-ups, and parties that just won’t quit.

The schedule’s tight: July 2 through July 4. But in just three years, NYLON’s takeover has become one of the hottest tickets in the Hamptons. Originally, it was just another event in the magazine’s growing line-up. Now, it’s the destination, period. Think artists mingling with influencers, industry folks brushing shoulders with actual celebrities — three days packed with wild performances and more exclusive moments than you can count.

This summer’s lineup? Probably the biggest so far. Everything kicks off with Murda Beatz spinning a house set on July 2, then Hugel — who knows his way around a global dance floor—keeps things moving on July 3. Come the Fourth, it’s a full send: Snoop Dogg and DJ Carlita are closing things with a blowout by the pond you’ll hear about all season.

But it isn’t just the beats that matter. This whole production is NYLON flexing its muscles — less about magazine pages, more about immersive, real-life moments. Their invite-only NYLON Membership gives the right people front-row seats to unique events, collaborations, and that VIP edge, keeping the brand firmly in the thick of cultural conversation.

Snoop Dog. Photo: Bruce Baker

The sponsorship roster doesn’t disappoint either. Starbucks is making sure everyone’s caffeinated, rolling out exclusive drinks, merch, and pop-ups for those much-needed afternoon bumps. Neutrogena transforms the beach with sunscreen bars and photogenic installations. Too Faced is letting guests play with their not-yet-released Peach Collection, while Saratoga Spring Water keeps the hydration game strong all weekend.

Montauk isn’t just summer’s getaway anymore — it’s the stage. Each July, NYLON’s residency at The Surf Lodge reads like a checklist for East End cool, with music, fashion, and a swirl of buzzy brands set against that iconic waterfront.

The details? NYLON takes over The Surf Lodge from July 2 to 4 at 183 Edgemere Street, Montauk. No open invites — access is locked behind NYLON Membership, with the rare media pass for those lucky enough to make the list.