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Gwyneth Paltrow’s Goop Kitchen Comes to the Upper East Side as NYC Expansion Grows
Signage spotted on East 92nd Street signals the arrival of the delivery-only, California-born Goop Kitchen—known for its “clean eating” menu of salads, wraps, pizzas, and more—as it takes over the former Butterfield Kitchen space, with additional NYC locations planned in Flatiron and the Upper West Side.
Gwyneth is cooking in NYC—literally. 👀
Gwyneth Paltrow’s Goop Kitchen is officially landing on the Upper East Side, bringing its California “clean eating” fast-casual concept to East 92nd Street.
Think salads, wraps, pizzas, pastas—and yes, sea salt brownies—all part of the wellness-forward menu that’s expanding fast across New York City.
UES first. Hamptons next? Stay tuned. ✨