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Citarella Is Finally Opening in Westhampton Beach This Week
After months of speculation and social media buzz, the gourmet market confirms its Montauk Highway debut just ahead of the summer season
Why it matters: A long-anticipated opening that reflects growing demand on the West End for more upscale grocery options — a frequent point of conversation among local shoppers heading into the summer season.
After months of anticipation — and ongoing speculation across local social media about when (or if) it would open before summer — Citarella has confirmed it will debut its Westhampton Beach market on Thursday, April 30.
The new location, at 141 Montauk Highway, marks the brand’s fourth outpost on the East End and eighth overall, joining its markets in East Hampton, Bridgehampton and Southampton.
A long-awaited arrival on the West End
The opening has been closely watched in recent months, with locals tracking hiring activity and construction progress while debating the broader evolution of the Hamptons retail landscape — including the balance between independent businesses and high-end chains.
“For years, customers in Westhampton Beach have asked for a Citarella closer to home,” owner Joe Gurrera said in a statement. “We’re glad to be part of the community — and to share our passion for great food and real quality.”
What shoppers can expect
The market will feature the hallmarks that have defined the brand, including premium seafood, prime dry-aged beef and chef-prepared foods.
Citarella is especially known for its seafood selection, with offerings that include local catches such as Montauk tilefish alongside branzino imported from Tuscany.
Its in-house butchers hand-cut prime beef, dry-aged for 21 days to enhance flavor, tenderness and richness.
Shoppers can also expect prepared dishes, fresh-baked desserts, organic produce and a curated mix of specialty and seasonal items. New, location-specific offerings will also be introduced.
Hours, location and opening promotion
The store will be open daily from 6 a.m. to 8 p.m. at 141 Montauk Highway.
Customers who sign up via the company’s website will be automatically entered into a grand opening giveaway featuring a $500 prize.
A century-old brand expands its East End footprint
Citarella was founded in 1912 by Mike Citarella on Manhattan’s Upper West Side. Joe Gurrera, a former fishmonger at the Fulton Fish Market, acquired the business in 1985 and has led its expansion.
On the East End, the company previously operated a Water Mill location before relocating to a larger space in Bridgehampton. Its East Hampton store opened in 2002, followed by Southampton in 2014.
In recent years, the company has also expanded nationally through overnight delivery, allowing customers across the continental U.S. to order fresh seafood and specialty items online.