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From $125 Million to $79 Million: Vitamin Shoppe Founder Reprices His Sagaponack Oceanfront Estate
Jeffrey Horowitz is taking another shot at selling his 3.5-acre oceanfront compound, complete with 200 feet of Atlantic frontage, a swimming pool and a private nine-hole golf course of his own design.
Sagaponack, where the endless million-dollar view is practically a local currency, even the fanciest trophy homes aren’t safe from the reality check of a price cut.
Jeffrey Horowitz, the Vitamin Shoppe founder who knows a thing or two about both retail and retreat, is living this lesson right now. His sprawling ocean-hugging compound just got a haircut, with the new ask landing sharply at $79 million, down from an eye-watering $125 million he’d once quietly floated off-market earlier this year.
He first threw it onto the public stage at $89 million over the summer. Now he’s knocked off another $10 million, and the 3.5-acre property is back under the spotlight, trying to lure buyers with a heady mix of oceanfront land, shiny amenities, and something most Hamptons estates only dream of: real privacy.
Not Just Another Hamptons Beach House
Horowitz isn’t offering just another oversized beach house. He has about 200 feet of Atlantic coast at his feet, a pool for lazy afternoons, and—here’s the flex—a private nine-hole golf course designed by Horowitz himself. In a local market where tennis courts and recording studios are almost cliché, a personal golf course feels like a mic drop.
Horowitz and his wife, Helen, started piecing this property together back in the mid-’90s, paying around $2.7 million for land that now seems to grow money. They finished building in 1998, turning it into a family sanctuary rather than a mere status symbol.
Every inch of the place is engineered for the view. The living room faces the beach and pool, the chef’s kitchen gets its own ocean panorama, and there’s a wood-paneled den made for quiet escapes. Downstairs you’ll find staff quarters, a wine cellar, a game room, and a gym—a practical reminder that even a paradise needs some infrastructure.
Step outside and it’s basically a private resort. Between the sand, waves, pool, and golf greens, there’s hardly a reason to leave. You’d almost forget you’re in the Hamptons-until you see the price tag.
Horowitz’s flair for real estate probably shouldn’t surprise anyone. He launched the Vitamin Shoppe in 1977, turned it into a wellness juggernaut, and sold the whole thing to Bear Stearns for about $300 million in 2002. He stayed on as CEO until 2004, at which point the Sagaponack estate morphed from a summer home into a full-blown legacy.
Fast forward to now: the Horowitz kids are grown up, and the place is finally on the market.
$79 million. Let’s call it the “is-this-final?” phase. In this part of the world, even the best addresses require tough negotiation. The listing is officially co-exclusive, with Ryan Serhant from SERHANT. and Terry Cohen, Taylor Cohen, and Ashley McDermott from Compass pulling out all the stops.
What’s driving buyers isn’t just the main residence. There’s a second lot with its own ocean access, meaning someone could eventually stitch together an even more massive compound. And Sagaponack doesn’t do repeats: oceanfront parcels like this come once in a blue moon, and big ones are even scarcer.
Will $79 million unlock the next chapter? Too soon to tell, but after dropping from the heights of $125 million, Horowitz’s place is now one of the most talked-about listings in Hamptons high-end circles.
Whoever lands it gets more than just bragging rights. They’ll score a front-row seat to the Atlantic, a backyard golf course, and a custom-built home whose story stretches back almost thirty years. In this corner of the East End, that qualifies as extraordinary.
Learn more by visiting www.compass.com.